The museum world this year is in serious bounce-back mode trying to rebuild attendance after the devastation of the coronavirus pandemic. As a result, every detail must be considered right down to the museum exhibit labels. The pandemic so upended people’s lives and patterns and so much moved online that restoring in-person experiences is challenging. Mounting and publicizing visitor-friendly exhibitions has never been more crucial, and in the big picture is a matter of survival. Making sure that museums continue for future generations requires short-term and long-term success. Wise museum professionals are also attuned to the changing interests of visitors and the need to mount unique exhibitions. There’s no doubt that some of the classic themes have their fans and will draw a crowd to some extent, but the breakthroughs more often come from something new or different. The most successful cultural institutions are those with close ties to the audiences that foster greater understanding. Adding interactive or snapshot-ready opportunities may also help. You can’t underestimate the promotional value of people’s social media posts. They are vital PR tools today. Staying focused on the visitor experience is also a crucial priority. Knowing what people want and what will get them talking […] read more