Lead generation for staffing companies is a complicated business! The business model is designed to attract employees and employers to a third-party staffing website. A staffing firm tends to engage that passive job seeker who is looking for potential jobs in the market. The type who’d only respond when a potential job hunter looks for them. 

While an active job seeker is easier to attract, passive job seekers need more encouragement to sign up for a job. You might also come across passive job seekers who demand all the information they can get about the staffing firm.

Generating leads here is not just about informing the consumer about a one-time purchase they could make. Astaffing commitment means the job seeker will have to show up at the employer’s and engage in tasks they assign! It’s more than a one-time job. No wonder generating leads for staffing companies might comprise a longer sales cycle than those for service goods and products.  

Make sure you don’t sound pushy about the recruitment. A staffing company connects prospective job seekers with head hunters and field experts. To make a candidate work for them, the recruiters will have to deal with objections, offer a quality experience to the staffing crew, and build their repertoire as trusted recruiters in the business. 

Several companies are short-staffed or lack efficient labor. A staffing firm works to connect the most potential job applicants with recruiters across fields. Sales consultants at staffing firms target HR departments, headhunters, company heads, and CEOs. Sales services likeThe Lead Market offer direct-hire and onsite staffing services for staffing firms. 

Looking forward to acquiring new business managers for your staffing company? Here’s how you can generate enough leads to win prospective consumers. 

Your Website Needs to Become More Consumer-Friendly

You need authentic content to inform the readers the most about your staffing company, but what if your site has too much information? A recruiter might not want to view the list of previous industries you’ve dealt with right on the landing page. The landing pages need to have more clickable features that lead you to other pages. One webpage can offer subscription details and free signing up options for more consumers to enter their data into the user database.

You need at least the users’ email IDs to develop a healthy interaction with your prospective customer through email marketing. 

Your website helps incredibly with lead generation. Keep it as consumer-friendly as possible! You can offer service demos, a free webinar on staff management, and other such offers to extract useful information. 

Get Referrals

You need a list of clients who’ve benefited from your services. Rideshare service Uber offers free rides to clients who pass on their services to potential consumers. That’s a simple technique to acquire referrals. Offer your consumers a free staff management tutorial in exchange for site referrals, then ask them to fill up a form to begin the tutorial. You just marketed your website and gained an email ID for future leads. No better bargain for a staffing firm than that! 

B2B leads may not be as easy to secure as B2C leads. That’s because businesses can’t spare much time to engage with other businesses. Make sure your emails are on point, short, and readable for other businesses.

To generate a good number of leads, you should have a sound marketing strategy! If you still haven’t given B2B lead generation a thought, know that the staffing business can get quite competitive! Reach out to trustedlead generation companies at your earliest.

Make Some Calls

As a reputed staffing firm with a credible services portfolio, you should often engage in telephonic marketing. Networking within B2B circuits remains a persuasive way to generate business leads. LinkedIn can be an exceptionally beneficial platform for forging useful business connections.

Many B2B lead generation services help with finding quality leads. Once the lead classifies as a ‘qualified lead’ after nurturing, inside sales teams take over to address consumer queries and provide them with additional information.

Host Events

A robust staffing firm leaves no stone unturned in educating potential clients about its services. Most quality staffing firms capitalize through great customer service and timely event reminders, schedules, and managing event updates and information through automated email systems. As a staffing firm, you should host as many insightful events as possible. A thought leadership event about current staffing trends can turn the tables for you!

Generate Keyword-Centric Premium Content 

When discussing who you are and what social gaps your brand intends to fill, keep the content highly relevant and consumer-friendly. Go for content that’s SEO and SEM optimized. As per the Harvard Business Review, B2B buyers now have businesses that are more personal and come with a certain sense of subjectivity. The services a B2B buyer now demands work around enhancing their market value and adding worth to their brand. While you know what a B2B buyer seeks, generate relevant SEO content around their needs.  

Most B2B clients search for potential staffing companies they can partner with. Generate SEO-friendly content that ranks higher on search engine result pages (SERPs). Know that SEO takes some time. Blend it with a more rigorous lead generation strategy like guest blogging.

Social Media for Service Reviews, Positive Feedback and More!

Get on the social media bandwagon to talk about your brand, services, and the features of your staffing service. Hire a lead generation service to follow up with potential leads through your social media accounts. 

The Lead Market helps target high-potential leads for your staffing business. Their B2B lead generation services include contact discovery, appointment setting, andemail list cleansing. For an inside sales consulting session, .call the service here.